‘Each piece tells a story…The cultures that inspire it…and the beauty captured by it’. Despite her successful legal career, founder and creator Shikha Vincent, found an avenue to combine her wanderlust spirit and her inventive fervidness to craft jewelry that goes beyond its aesthetics. This was brought to fruition with the launch of Shikhazuri in 2015. The Indo-Swahili brand name, is the amalgam of the words “Shikha” (her name) which means “tip of the flame” in Hindi, or “to hold or embrace” in Swahili, and the word “zuri” which means beautiful. And embrace the beauty it does; on multiple levels.
Every item bears a captivating story regarding the origin and symbolism of each ethnographic element and stone. Just like a flame, each piece is as enticing and alluring as the next and the closer you are drawn to it, the more engulfed by the depth of their meaning. This definitely makes Shikhazuri culturally inspired creations the arsenal of the globally minded woman who wants to stand out from the crowd, and make an exotic statement, infused with style, soul and history. TDS talks to Shikha to view the different elements that make up Shikhazuri:
Each piece is passionately handmade by Shikha using antique and contemporary beads.
I personally make all the pieces. I absolutely love the whole creative process of making a piece from scratch – choosing the materials, experimenting with different combinations and designs, and tweaking until I’m satisfied with the final outcome. It’s usually a work in progress and I often add or remove certain beads or components while I’m creating it, so it’s an evolutionary process that would be difficult for me to outsource. And as I make it, I begin curating the story behind the piece. This whole process is what makes each piece a true SHIKHAZURI original – touched and created by my own hands and vision, and infused with my passion for the craft.
Customers don’t just get the jewellery’s history, but also information on how to maintain and preserve it for generations to come.
It depends what material it is composed of, but by their very nature, antique materials should be handled with care to preserve them. I prescribe the same guidelines for all my one of a kind pieces and provide a detailed care guide to my customers. To summarise, jewellery should be stored safely and out of reach of any chemicals (household cleaning agents, chlorinated water, perfumes, etc.). Jewellery storage doesn’t have to be complicated or fancy. A plastic zip lock bag usually works great to keep your items protected from exposure to chemicals, dust, and air to prevent tarnishing, etc. Store them separately so that they don’t scratch against each other. Only put your jewellery on after you’ve applied cosmetics and perfumes. Exposure to the elements does cause tarnishing over time, and this is how certain antique and vintage pieces acquire their patina. A detailed guide is available on my website.
Shikhazuri also has a silver collection
The silver line is not necessarily a change in direction, but an additional product line to the SHIKHAZURI range of jewellery. I wanted to create a line of jewellery that is still inspired by different cultures and has a backstory relating to each collection, but is widely accessible to a larger customer base in terms of availability and price point.
My first collection is a range of charms, called the Telesma collection, from the Greek word ‘talisman’ which is regarded to attract good luck and positive benefits to its owner. It is currently composed of four designs: the Elephant, Hamsa, Lotus and Om. I choose these because they each have universal meaning in many different cultures,and are very relatable feel-good charms for everyday wear. These have been a great success.
I also recently launched a collection called the “Big Five” consisting of the big five animals, which reflects my passion for wildlife conservation, but I’ve also tied in the “jewellery with a story” theme by incorporating the symbolism of each animal in different cultures, hence giving each piece a deeper meaning. These have also been popular to date, particularly amongst safari-goers.”
Your order comes in a designed gift box complete with a little note explaining more on product’s origin story
A salient feature of my brand is the ability to relay the story behind the jewellery and bring this to my customer’s experience. I believe that customers are becoming more inquisitive about brand and product stories, where something is made and what it is composed of. In this age of information, it is our duty to share that information. But I wanted to take this a step further. I want my jewellery to connect with each and every customer who wears it. I want it to be a celebration of the craftsmanship of artisans all over the world, and to honour their art and culture and to keep its history alive. SHIKHAZURI jewellery is more than just adornment – it’s an experience and a journey of cultural awareness and an appreciation of art.
The brand will showcase at Africa Fashion week London 2016 in September.
When I saw the call for designers to apply, my first instinct was that I am still a very young brand and it would be a bit pre-mature to apply for this year. But it kept playing on my mind and I thought what would be the worst that would happen? So I carefully completed the application and gave it my best shot and when I received the news that I had been accepted to showcase my designs on the catwalk I was absolutely thrilled! I think it’s such a fantastic opportunity for me to take my brand to an international platform and share the beauty of African adornment in an environment which I feel will be very receptive to embracing it. I am really honoured and excited to represent Kenya and showcase my jewellery to the London market.
Her foray into the world of jewellery design began when she was working on a wildlife and conservation project in Kenya to raise funds to care for orphaned animals.
My support for wildlife conservation is still very much alive and SHIKHAZURI currently donates 5% of profits from sales of jewellery to the Mara Lion Project. I am an animal lover and have a personal affinity for big cats. When I started SHIKHAZURI, I knew I wanted to give back in some way and after researching several causes I decided to support the Mara Lion Project. Working with communities, this project has “science driving conservation” at its heart. Its main aim is to sustainably conserve lions throughout the Greater Mara ecosystem by determining their current status, identifying the major threats that could be causing declines in the current lion population and mitigating these threats wherever possible.
The team are doing a fantastic job on the ground and I’m really proud to support them.
Layering jewellery will inspire the upcoming collection … but with an exciting twist.
It is in response to a demand for pieces that are versatile enough to be worn on their own and still enable you to make a statement every day, or can be combined with other pieces to really make you stand out from the crowd. They can be worn in lots of different ways so there is a fun play on layers in both a traditional and unexpected way. I’ll be launching this at Africa Fashion Week London, so stay tuned for pictures for the big reveal!
Until then, here are her current collection highlights
Not only do they consist of really unique artefacts, but they were also some of my favourite pieces to create.